Identity
It often begins here. We all know that a brand isn’t its logo. A brand’s touches run much deeper than that. But for the sake of argument, let’s call a brand’s visual identity its hairdo. And let’s face it, if the hair is bad, you might not get that first date. There, we said it.
We believe that a simple logo can be more memorable. We believe that in one way or another the logo should tell a story about the brand. We believe that a logo should be timeless. And we also believe that when it hits the mark, everyone knows it.
