Carbon180

When The Center for Carbon Removal decided to rename the organization, they knew it would be the perfect time to reinvent the brand and better represent the new name and fully-formed vision. The new Carbon180 brand would need everything from a new logo and visual brand system, to refined messaging frameworks and educational collateral systems. Much of Carbon180's work is highly complex, scientific and surrounded by government policy. This required our team to walk a tightrope of communicating difficult concepts in ways that are friendly and digestible, without being overly-simplified and untrustworthy.